So, when you need information to reach your followers ASAP, sometimes your best bet is sharing a story—rather than risking your message getting buried among other feed posts. When you’re ready to start sharing photos or videos in your first Instagram Story, tap the plus button on the top-left side of your Instagram home screen or swipe left in your Feed. You also can open Stories by swiping right on the main screen. Most Instagram business accounts only have one link in their bio, which makes it difficult to get clicks to drive traffic to your website. Over has had a serious upgrade, becoming a brilliant option for adding a unique twist to your Stories. There’s now plenty of tools at your fingertips, with the option to edit photos within the app, add fancy graphics and incorporate video.

Instagram Stories are great, however that is the pre-click stage. To convert prospects who click-through, you must optimize their post-click landing page. To do that, provide the best experience for everyone who clicks through.

The two applications allow adding drawings or stickers to created videos. In order to see the Instagram Stories created by your friends, you just have to click on their profile picture. To know if there are new Stories available, just check and see if your contacts’ profile photos have a circle around them. If there is a circle, then this means that there are recent Instagram Stories.

You can put an archived story back onto your profile by marking it as a "Highlight" with no expiration date, thus curating your favorite moments for all to see. Tap Close Friends to manage your Close Friends list, which is a special list you can choose to share your story with. After creating your list, you can upload stories to those users only by selecting Close Friends when uploading. No one would blame you for thinking Instagram’s customization options for Stories are somewhat limited.

By the way, if you’re wondering if there’s aright time to post on Instagram or an ideal posting frequency, we’ve got you covered. Anyone who manages an Instagram account will tell you there’s a pretty big disparity between Story and post reach rates, so let’s compare the two side by side. Instagram is working hard to incentivize more video content to compete with YouTube and TikTok, so this is a good area to invest in in 2022 to engage both followers and the algorithm. Video posts managed to almost hang onto their 2020 reach rate. Brands saw their post reach rates decline for every media type in 2021.

This shows you your old Instagram stories, which you can then download and repost. When you tap to add a sticker to a photo or video, you will also see a music icon. If you tap on that, you can browse through a library of tracks to find the one that best suits your story.

If your stories usually have 50 views or less, views are ranked chronologically, meaning whoever viewed your story first is at the top of the list. Read more about https://www.syedlearns.co/instagram-stories-the-main-way-to-advertise-on-the-internet/ here. Whether or not you can reply to an Instagram story depends on the user’s settings. It is possible to disable replies completely or to allow replies only from people they follow. You can include geographic location tags on your Instagram Stories now to make your business or brand more discoverable locally and globally. Whether you’re tagging a specific location, a city, or even a country, it is an effective way to reach different demographics. Highlights for Stories are a great tool if you have several posts that you want to organize for your audience.

I think video is one of the most important ways to connect with your audience, so Instagram Stories is providing an additional outlet to do so. To provide you with the most accurate email marketing tips and help you get the most out of your email marketing campaign, we’ve created the infographic below. The subscription box service for dog toys and treats has been taking advantage of humorous, engaging storytelling to entertain its audience. They posted multiple clips from a "doggie interview" between a pug and an employee.

As a result of the current algorithm, many of your followers might not see a post announcing a giveaway. They will be added to that location’s official Story, and therefore people that don’t follow you will be able to watch them. Such a quick and simple trick that will get you far more impressions on your Stories. We've already talked about how in 2021, brands have doubled the median number of stories they post on Instagram. When it comes to the Instagram story format, users tend to exit faster from video.

Samsung depicted happy, momentous occasions to mark the passage of time, creating a feeling of joy for their users. The connection to long battery life came at the end, wrapping up the ad in a surprising and funny way. The concept is similar to using GIFs on other social media platforms, like Tumblr and Twitter. But because Instagram doesn’t currently support .gif image files, Boomerang is your best alternative. Avoid the appearance of being spammy or excessively promotional with text that emphasizes benefits over features. In the Daily Harvest example above, the company emphasized how the product could help customers worry less rather than just listing menus or prices.